PRINCETON PARTNERS HEALTH WINS BIG AT THE 26th ANNUAL HEALTHCARE ADVERTISING AWARDS

PRINCETON, NJ (May 11, 2009) – Princeton Partners Health (PPH), a healthcare marketing agency located in Princeton, NJ, recently won three awards at the 26th Annual Healthcare Advertising Awards for its Rolling Out the Red Carpet campaign for Capital Health (previously known as Capital Health System). PPH won Gold for Health Promotion Program and received Merit in Radio Advertising and Total Advertising Categories. The awards program is sponsored by Healthcare Marketing Report, the oldest, largest and most widely respected healthcare advertising awards.

The Rolling Out the Red Carpet prostate screenings campaign improved access to prostate screenings for men over the age of 50, regardless of health insurance and ability to pay. PPH implemented an integrated, focused media plan that enabled Capital Health (CH) to achieve a cost-effective outreach to the targeted geographic area of less than 12 cents per impression. The campaign consisted of print, radio, digital, and cable television advertising, as well as public relations, internal communications and community outreach events throughout the expanded marketplace that CH was looking to reach.

Through its strategic marketing approach, PPH led a successful campaign resulting in hundreds of thousands of residents receiving information about the advanced prostate cancer care and technology at CH. Nearly 4.3 million impressions were generated through the massive TV, radio, billboard, print, digital, public relations and community outreach campaign. More than 500 men registered for the screenings and 310 attended one of the 11 free screenings. Of those who attended the free screenings, more than 15 percent of the men were referred for further evaluation.

“Capital Health needed a campaign that would appeal directly to its target audience: women aged 35-54, the health ‘gatekeepers’ for families,” said Tom Sullivan, CEO of Princeton Partners and Princeton Partners Health. “The creative strategy behind all of the campaign’s elements evoked emotion and inspiration to get people to take action by scheduling a screening for themselves or their loved ones. Capital Health’s ability to expand the marketplace made this campaign successful.”

Princeton Partners Health is a highly innovative, integrated brand marketing agency that serves health systems, governments, and non-profit organizations. Princeton Partners Health remains grounded in its commitment to helping organizations improve healthcare and wellness.

Contact: Erin Bijas, Princeton Partners_Health, 609-452-8500 or ebijas@princetonpartners.com

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