PRINCETON PARTNERS HEALTH DEVELOPS AWARD-WINNING CREATIVE FOR WESTCHESTER MEDICAL CENTER FOR 2009 CVA AWARDS

PRINCETON, NJ (November 30, 2009) – Princeton Partners Health (PPH), a healthcare marketing agency located in Princeton, NJ, has developed another award-winning campaign for its long-time client, Westchester Medical Center (WMC). The “Our changes will change your life” campaign was the recipient of this year’s Bronze Medal at the 2009 CardioVascular Advertising Awards. The CardioVascular Advertising (CVA) Awards is a medical marketing awards program that creates an opportunity for both healthcare organizations and advertising agencies to present their best work against similarly sized companies.

The “Our changes will change your life” campaign was built on WMC’s two specialties: saving lives and top-quality medical care. Historically, WMC has been most commonly understood as a leading Trauma Center. In order to elevate the awareness of the Medical Center’s advanced tertiary and quaternary services, all of the advertising efforts were focused on showing exactly how the hospital has transformed to bring advanced care for patients in the seven counties within the Hudson Valley region.

“Princeton Partners Health and Westchester have maintained a strong partnership from day one and work very closely to develop campaigns that are ground-breaking and easily recognizable in the marketplace,” said Jeff Chesebro, President of Princeton Partners Health. “It is always our goal, both strategically and as an agency, to develop creative work that resonates well with the target audiences. Stunning photography really helped to bring this campaign to life and Westchester continues to see the positive results of this campaign in a big way.”

The CVA Awards was developed as an annual contest to allow entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising. This awards program is hosted by Marketing Healthcare Today and Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 17 years.

Princeton Partners Health is a highly innovative, integrated brand marketing agency that serves health systems, governments, and non-profit organizations. Princeton Partners Health remains grounded in its commitment to helping organizations improve healthcare and wellness.

Princeton Partners Health is a highly innovative, integrated brand marketing agency that serves health systems, governments, and non-profit organizations. Princeton Partners Health remains grounded in its commitment to helping organizations improve healthcare and wellness.

Princeton Partners Health is a division of Princeton Partners, Inc.

Contact: Erin Bijas, Princeton Partners_Health, 609-452-8500 or ebijas@princetonpartners.com

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