North Shore-Long Island Jewish Health System Names Princeton Partners Agency of Record

PRINCETON, NJ, April 10, 2006 - North Shore-Long Island Jewish Health System (NS-LIJ) has selected Princeton Partners Health as its agency of record for integrated marketing and advertising services.

NS-LIJ is the largest employer on Long Island and one of the largest healthcare systems in the United States. With the addition of this 15-hospital system as its newest client, Princeton Partners Health has significantly expanded its reach and capabilities in the greater New York City region providing marketing services to hospitals, cancer centers and healthcare systems.

Serving Long Island, Queens and Staten Island, the North Shore-LIJ Health System, headquartered in Great Neck, NY is comprised of 15 hospitals - including three world-class tertiary hospitals as well as a nationally recognized children's hospital and a psychiatric facility - plus hospice and home care services, a major medical research institute and many other health-related facilities. For more information visit www.northshorelij.com.
Princeton Partners Health is the award-winning healthcare division of Princeton Partners, the integrated brand marketing agency. Princeton Partners provides full-service brand marketing communications including brand development, advertising, public relations, sales promotion, direct marketing, web site development, and interactive marketing to healthcare, business-to-business and consumer clients. In addition to the agency's healthcare expertise, Princeton Partners was recently named to BtoB magazine's list of top business-to-business agencies for 2005.

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