PRINCETON PARTNERS HEALTH WINS GOLD AT THE 2009 ASTER AWARDS

PRINCETON, NJ (May 11, 2009) – Princeton Partners Health (PPH), a healthcare marketing agency located in Princeton, NJ, recently won two Gold awards at the 2009 Aster Awards for a campaign they developed and launched for Westchester Medical Center (WMC), Hudson Valley’s leading advanced care and Level I Trauma Center. These awards were for the Transforming Healthcare campaign in the Magazine Advertising Series and Single TV/Video Advertising categories.

The Transforming Healthcare campaign was built on WMC’s goal to establish itself as a leading provider of advanced healthcare. Previously, WMC had been most commonly referred to as a leading Trauma Center. In order to elevate the status of the Medical Center as a whole, all of the advertising efforts were focused on showing exactly how the hospital was ‘transforming’ to meet the needs of all seven counties within the Hudson Valley region.

As the doctor is walking throughout the hospital in the Westchester Medical Center TV Spot, all of the elements within the hospital change around him. The Westchester Medical Center Print Campaign brought the high-tech, advanced technology to life through the use of color and very clean, unique photography. Each campaign element emphasized the headline: “Our changes will change your life.”

“This campaign was about elevating Westchester’s ability as a leading Medical Center to provide advanced healthcare solutions to the Hudson Valley region,” said Tom Sullivan, CEO of Princeton Partners and Princeton Partners Health. “We focused on sophisticated creative elements of this campaign to differentiate Westchester from the other hospital systems in the area, while equally representing its innovation, and advanced technologies and service lines. Stunning TV and photography really helped to bring this campaign to life. Westchester has started to see the positive results of this campaign in a big way.”

The Aster Awards, one of the largest competitions of its kind, is hosted by Marketing Healthcare Today and Creative Images, Inc. This elite national program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts.

Princeton Partners Health is a highly innovative, integrated brand marketing agency that serves health systems, governments, and non-profit organizations. Princeton Partners Health remains committed to its mission to advance the efficacy of healthcare and wellness organizations and to building productive relationships in this era of consumer-directed healthcare.

Princeton Partners Health is a division of Princeton Partners, Inc.

Contact: Erin Bijas, Princeton Partners_Health, 609-452-8500 or ebijas@princetonpartners.com

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