Princeton Partners Health Highlights Capital Health System’s State-of-the-Art Prostate Cancer Treatment Center

PRINCETON, NJ, May 20, 2008. Capital Health System (CHS), a Trenton-based acute care teaching hospital, has consistently been at the forefront of prostate cancer treatment options. With the recent addition of the latest, high-tech prostate cancer treatment procedures- the daVinci Surgical System and CyberKnife System- Capital Health has become the leading prostate cancer treatment center in Central New Jersey. As Capital Health set forth to launch their new brand, they called upon Princeton Partners Health to create the prostate cancer campaign.

In order to educate the consumer and raise awareness on the symptoms of prostate cancer, Princeton Partners Health capitalized on the full range of prostate cancer treatment options: all of which are offered at Capital Health System. Using an integrated approach, Princeton Partners Health created a series of print ads, a radio spot, billboards and a banner that displayed at Waterfront Park, home of the Trenton Thunder minor league baseball team. In addition, Princeton Partners Health also arranged for Capital Health System to sponsor Men’s Health Day at Waterfront Park where they will encourage men over the age of 50 to schedule a prostate screening and educate families on the symptoms and key facts surrounding prostate cancer.

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