Princeton Partners Health Wins Two Aster Awards
National Awards Recognize Excellence in Medical Marketing

PRINCETON, NJ, May 9, 2006 - Princeton Partners Health won two prestigious Aster Awards in the annual program hosted by Marketing Healthcare Today magazine and Creative Images, Inc. The Aster Awards provide national-level recognition for healthcare organizations and advertising agencies that excel in medical marketing.

Princeton Partners Health was recognized for outstanding creative and advertising execution in radio advertising and physician marketing. The agency's work was chosen from among hundreds of competing entries.

The agency won Gold for "Sports Pages," a single radio spot that combines humor with health information to encourage men to get a health screening. The minute-long piece is part of a men's health campaign created on behalf of New York City Health and Hospitals Corporation.

Recognizing superior physician marketing, the agency won a Bronze award for a direct mail package including an orthopedics brochure and device for measuring pain. The brochure copy introduces referring physicians to North Shore-Long Island Jewish Health System's orthopedics program and experts; the package includes a medical device which is a pain scale that referring physicians can use with patients.

Princeton Partners Health is the award-winning healthcare division of Princeton Partners, the integrated brand marketing agency. Princeton Partners provides full-service brand marketing communications including brand development, advertising, public relations, sales promotion, direct marketing, web site development, and interactive marketing to healthcare, business-to-business and consumer clients.

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