THE eNEWSLETTER FOR HEALTHCARE CEOS & MARKETING EXECUTIVES

Over the past several issues, we've examined how strategic planning and razor-sharp brand positioning drive success for a healthcare brand. This month, we present the final piece in our three-part series, which sums up the findings of our 2009 health leader survey with HealthStream Research.

Put succinctly: in 2010 and beyond, elevating the role of marketing is critical to success.

If the marketing function in your organization currently emphasizes the tactical, there is great opportunity to affect positive change through a realigned role that centers on research, brand strategy, and service line development. Need proof? Explore the results of our survey, in which healthcare leaders shed light on marketing's strengths, the impact of C-Suite access, and the vast potential of a paradigm change that starts at the top.

Tom Sullivan – CEO

IN THIS ISSUE:

Why Elevating Marketing is Critical to Success

In 2009, we teamed with HealthStream Research to get the pulse of marketing in healthcare. An interesting theme emerged: organizations that value strategy and research exhibit both a deeper understanding of marketing's role and perceive a greater strategic impact from their marketing team. This month, we'll explore why elevating that role is essential, and why that begins at the top.

•  84% of organizations that conduct research view marketing as highly skilled
•  Only 56% of those that have not conducted research view marketing as highly skilled

Intrigued? We were. Read on to see what else we discovered.



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At Princeton Partners_Health, our unusually high level of commitment generates an equally high level of thinking that informs strategy, energizes creative ideas, and results in smart solutions to complex marketing challenges.