THE eNEWSLETTER FOR HEALTHCARE CEOS & MARKETING EXECUTIVES

As INSIGHTs subscribers, you have demonstrated a committment to proactive marketing for your healthcare organization. That same principle applies to pre-crisis management. Planning, sound strategy and clear communication set apart strategic pre-crisis plans that help smart healthcare organizations weather unanticipated storms.

In the 24/7 digital age, your pre-crisis strategy must take into account your social media channels, from Twitter to YouTube to Facebook and beyond. This month, we explore social pre-crisis planning in a two-part series that covers both social strategy development and messaging. Build your plan. Test it regularly. Tweak as required. It can make all the difference when the time comes to use it and you have a well-planned social media blueprint that sets the course for your crisis-management team.

Tom Sullivan – CEO

IN THIS ISSUE: SOCIAL MEDIA
AS PRE-CRISIS MANAGEMENT

Three Ways to Protect Your
Image Proactively

As we know, accidents, unplanned events and factors that are outside of your control can quickly tarnish
or damage your brand and your business. The question is, how can you best prepare? Uncover three ways you can protect your healthcare organization's image proactively by using social media
as a pre-crisis management tool.

Read article>>

You've heard the phrase "it's not what you say... it's how you say
it." When it comes to PR and crisis communications, however, both
are equally important.

Read more>>

At Princeton Partners_Health, our unusually high level of commitment generates an equally high level of thinking that informs strategy, energizes creative ideas, and results in smart solutions to complex marketing challenges.

Please complete your registration for Princeton Partners_Health so that you may continue to receive timely and relevant information about healthcare marketing.

If you are interested in learning more about our services, please contact Jeff Chesebro at jchesebro@princetonpartners.com or 609-452-8500. You are receiving this email because of your relationship with Princeton Partners_Health or one of our partner organizations.
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