THE eNEWSLETTER FOR HEALTHCARE CEOS & MARKETING EXECUTIVES

Discerning the best use for limited hospital financial resources is always a CEO priority, but even more so in the face of a lingering economic recession. Today, it is more important than ever before that your hospital marketing and advertising initiatives be based on results and accountability. Indeed, it may be even more important than it was a mere year ago.

This month, we explore how hospital CEO's can guide marketing and advertising budget decisions that position healthcare organizations for impact.

From integrating marketing at the service-line level to creating internal brand advocates, these strategies are designed for marketing in lean times. And most important of all, they center on tracking and accountability, music to the hospital CEO's ear.

Tom Sullivan – CEO

IN THIS ISSUE:

How the CEO can Save Money in Hospital Marketing and Advertising

Whether you see the economy as on the mend or stuck in place, savings never go out of style. Smart spending when it comes to hospital marketing allows you to leverage your investment with an eye on results, which means less waste.

Revisiting a topic first engaged when the recession started, we look at how your hospital's budgetary choices can impact outcomes, and how the CEO can lead your organization toward positive ROI. The secret? It's all about accountability.

Read on to explore three ways hospital CEO's can save on marketing and advertising.

read article

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