THE eNEWSLETTER FOR HEALTHCARE CEOS & MARKETING EXECUTIVES

Changes loom on the healthcare horizon. From the potential impact of healthcare reform to a shifting emphasis toward consumer-directed care, numerous opportunities and threats are calling on healthcare leaders to keep a sharp eye on the future.

This makes strategic planning more essential than ever before. Organizations with a well-considered strategic vision are much more likely than their peers to emerge successful. However, not all strategic plans are built the same.

To find out how healthcare organizations approach the process, Princeton Partners_Health teamed with HealthStream Research to conduct a survey of healthcare CEOs and executives. The results will be presented in a series of three articles, the first of which examines the factors that set a successful plan apart.

Strategies that Work

How does your organization approach strategic planning? Do you back it financially? Historically, how many of your aims have been achieved?

Based on our recent survey, we will look at how financial backing, research, and early marketing involvement impacts outcomes.

Where They Stand:
A Comparison of Healthcare Reform Policy Platforms

With a healthcare reform bill through the house, healthcare organizations are keeping a close eye on Washington.

To lend some perspective, PPH took a look at where major healthcare organizations stand and what action they have taken as the debate reaches critical mass.

Princeton Partners_Health helped Westchester Medical Center build brand awareness with a smart social media strategy. Learn more about our approach and program results.

Industry News

At Princeton Partners_Health, our unusually high level of commitment generates an equally high level of thinking that informs strategy, energizes creative ideas, and results in smart solutions to complex marketing challenges.