THE eNEWSLETTER FOR HEALTHCARE CEOS & MARKETING EXECUTIVES

Looking to kick off the new decade with a fresh strategic vision and plan? If so, it may be time to re-examine your brand.

A well-defined brand, grounded in strategy, defines your value proposition in the market. However, new thinking is required to impact outcomes and fast-track strategic progress. Based on our 2009 survey of healthcare executives, it appears that many organizations lack a consistent brand story that engages prospects (not to mention employees).

Do you have the courage to rethink your model? Are there shifts you can make today? We think so, and this month, we explore how you can define your niche, deliver market-based solutions, and positively engage patients, caregivers, and your own team.

Tom Sullivan – CEO

IN THIS ISSUE:

Building a Powerhouse Brand

If you were asked to define your brand positioning in seven words or less, could you do it? If not, make 2010 the year of the brand for your organization.

A strong brand not only communicates a consistent message to your market – it unites teams internally to create a positive patient experience at every turn. Read on to see what our survey revealed about the role of a brand in healthcare – and how simple changes can have a huge impact.

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At Princeton Partners_Health, our unusually high level of commitment generates an equally high level of thinking that informs strategy, energizes creative ideas, and results in smart solutions to complex marketing challenges.