Welcome to the premier issue of INSIGHTs, the marketing eNewsletter designed for CEOs of hospitals and healthcare systems. In every issue, we’ll look at the most important issues facing you today — from ROI to advanced technologies to new and effective marketing strategies.

Created by Princeton Partners Health, an innovative brand marketing agency that understands the intricacies of the healthcare industry, INSIGHTs will provide fresh insights and trends in healthcare marketing. To receive our eNewsletter in your Inbox, be sure to sign up.

In this issue, learn how hospital CEOs are recognizing the strategic effect Patient Portals have on physician loyalty, nurse recruitment and retention, and patient satisfaction. And get a little inspiration from a case study about the launch of a CyberKnife® Center at a regional healthcare system.

Most important, please take part in a new groundbreaking National Survey of Hospital Marketing Practices, designed to help you better understand how corporate business strategies are translated into marketing processes, and to boost the ROI on your marketing investment. However you define it – quantitatively or qualitatively – ROI is a critical measure of your organization's success. And your survey responses will help identify ways to improve it.

We welcome your comments and ideas regarding this and future issues.